Digital Marketing Specialist
Macrise Tech Solutions is looking for a Digital Marketing Specialist to join our growing team. If you have hands-on experience with paid advertising, analytics, content creation, and social media marketing, we’d love to hear from you!
Department: Digital Marketing
Project Location(s): Onsite at Wapda Town, Lahore
Education: Bachelor Degree
Compensation: 50k - 80k
Responsibilities
- Plan, execute, and optimize paid advertising campaigns on Facebook, Instagram, and TikTok.
- Monitor campaign performance and continuously improve ROI, CPC, CTR, and conversion rates.
- Analyze website and campaign performance using Google Analytics and other reporting tools.
- Create engaging social media content, including graphics, captions, and campaign creatives.
- Design professional marketing posts using Canva, Adobe Photoshop, or similar design tools.
- Develop monthly content calendars and digital marketing strategies.
- Collaborate with the development and creative teams to execute marketing campaigns.
- Conduct audience research, competitor analysis, and keyword research to improve campaign performance.
- Generate leads through paid advertising and implement remarketing strategies.
- Stay updated with the latest digital marketing trends, Meta updates, TikTok Ads, and industry best practices.
- Prepare weekly and monthly performance reports with actionable insights.
- Manage multiple projects while meeting deadlines and business objectives.
Requirements
- 2–3 years of proven experience in Digital Marketing.
- Hands-on experience with Meta Ads Manager (Facebook & Instagram Ads).
- Experience managing TikTok Ads campaigns.
- Strong understanding of Google Analytics (GA4) and campaign performance tracking.
- Experience with Google Tag Manager and Meta Pixel will be an advantage.
- Basic knowledge of Google Ads and Search Campaigns is a plus.
- Proficiency in Canva, Adobe Photoshop, or other graphic design tools.
- Video editing skills (CapCut, Adobe Premiere Pro, After Effects, or similar) will be a strong plus.
- Basic understanding of SEO and content marketing principles.
- Excellent written and verbal English communication skills.
- Strong analytical, problem-solving, and time management skills.
- Ability to work independently as well as collaboratively in a team environment.
- Willing to work On-Site in Lahore.
- Working Hours: 2:00 PM – 11:00 PM.
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